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Steps to Creating Direct Mail Marketing Campaign

Does anyone remember postcards, brochures (not online versions) and flyers? For many these marketing channels are becoming a history, because today, the marketing is all about emails and social networks. However, even though many prefer sophisticated emails and popular social networks, still huge number of businesses (of all sizes) prefer the old and trusted marketing method – direct mail marketing.

Steps-to-Creating-Direct-Mail-Marketing-Campaign

Direct mail marketing is still the best method of acquiring new clients and keeping the existing ones. The direct mail services are still a key tool in the overall marketing plans of many companies in Australia. To be more precise, about 75% of the Australians prefer mail outs and rarely open emails from an unknown sources. Thus, if you have a new product or service and are looking for a way to promote it, rely on the direct mail services. A well planned and executed direct mail marketing is a guaranteed way of gaining attention and achieving great results. Here are few steps on how to create a successful direct mail marketing campaign.

Set Direct Mail Marketing Campaign Objectives – Before creating a direct mail marketing campaign, specify what you expect from the campaign or simply said, set the objectives. Are you trying to improve the loyalty of your current customers or increase the direct sales? Is your priority to target and acquire new clients? Or are you trying to get rid of the over-produced products from the last month? Based on your objectives, you will be easily able to accomplish your target.

Define Target Audience – Before starting your direct mail marketing campaign, it is highly recommended to define the target audience. The response rate as well as the return on investment will be higher if you know your target audience. Target people that are most likely to respond or get interested in the product. To do so, you need to consider many factors, including age, gender, lifestyle, education, job-position and location.

Compose An Irresistible Message – Once you have defined your target audience and have set the objectives of your direct mail marketing campaign, it is time to compose a message that will be hard not to remember. Write a catchy message that will get the attention of your target audience. And not only the message, but also create an eye-catching flyer, brochure, etc. For this you can hire a direct mail services provider that offers a full range of order fulfillment services.